Is equality of opportunity ever achievable without tighter regulations on targeted marketing? – Is there more we can do to protect the vulnerable?
Nicola Hughes writes: For every student studying business since 1980 Kotler and Armstrong’s Principles of Marketing has been a necessary purchase – Marketing as an industry is constantly changing and in an unsurprisingly business savvy way K&A regularly updated the ‘’Marketing Bible” so students couldn’t borrow outdated copies from the library. I didn’t have the same problem while studying Theology!